As if regular old models didn't already give us enough of an unattainable image to live up to, now we have computer-generated perfection to contend with. If you zero in on the photo above, you can see that both "models" have identical lines defining their abs down the center, identical right hip bones that jut out just so, and the same matchstick-thin legs emerging from their skivvies. In fact, they're exactly the same silhouette, just tweaked to have different skin tones and faces.
Brace yourself for quite an unsubtle innovation in global e-commerce. All the models on the e-commerce platform - which can't be seen in the US - are computer generated bodies with real heads from real life models. Now this site is getting a lot of flack and debates are raging in the social space.
The cheap-but-chic Swedish retailer has admitted to using "virtual" models on its website to push its holiday line of lingerie and swimwear, according to international reports. Chain spokesman Hacan Andersson confirmed to the Swedish newspaper Aftonbladet that the brand created the digital fem bots to show off their latest-line of skimpy gear -- not to give living, breathing models the shaft. This is done for all clothing, not just for underwear, both male and female clothing," Andersson said.
Because they are. The company is using computer generated bodies and slapping on different heads. Real models in these shots are only used for their heads.
Royalty-Free Illustration. Download preview. Computer generated 3D illustration with a female underwear model.
The products are shot on mannequins and are then humanized via computer software. According to the article, these models are aware of the situation at hand. The models are even edited to the point of skin tone and skin imperfections to convey reality despite the complete falsity of the images.
A company spokesperson argues that the fake bodies are simply a technique to allow consumers to focus on the product rather than the bodies of the models. Why not just put a fake head on the fake body? Is the real head needed so that we can relate to the models as human beings? But how is that possible when we are faced with a perfect body to which no one can relate?
In the Dec. Images from the company's website show models wearing the latest swimsuit and lingerie looks appear in generic, stock-form with their left hand resting slightly below their waist, right arm straight and face looking directly ahead. Advertising watchdogs in the company's native Scandanavia elevated the controversy by criticizing the chain of lower-cost clothing stores for their generic approach to models.
All that griping about how models' slender proportions are completely unrealistic? Turns out they are literally unrealistic -- as in, they are totally fake. The head-body disconnect was first noticed in Norway via Bildbluffen "Photo Bluff"a site that identifies when photos have been doctored. We take pictures of the clothes on a doll [mannequin] that stands in the shop, and then create the human appearance with a program on your computer.